Kayak, the travel search engine division of Booking Holdings, based in Stamford, has partnered with Babbel, the language learning app, to launch linGO, which companies describe as a “one stop shop for planning. travel and language learning ”.
linGO provides a platform for travelers to book trips abroad while learning the most common phrases in Babbel’s most popular languages (French, Italian and Spanish).
To promote the launch of linGO, the companies are holding a raffle until December 8 that will provide Babbel with 15 lifetime language subscriptions.
In designing linGO, Kayak and Babbel pointed to a recently conducted poll which found that nearly half of Americans believed learning a language would be beneficial for their travel experience, while nearly a quarter felt more comfortable traveling to a country where they could speak the language.
“Kayak’s survey found that nearly half of Gen Z (46%) have attempted to learn a language for an upcoming trip,” said Matt Clarke, vice president of North American marketing at Kayak. “By partnering with Babbel, Kayak gives travelers access to even more tools to personalize and enhance their travel experience with language content suitable for transit, catering and connecting with locals.”