Global Design Brand Vera Bradley Partners With Biddle For Stylish New Pickleball Equipment | Your money



LOS ANGELES – (BUSINESS WIRE) – October 7, 2021–

Vera Bradley (NASDAQ: VRA), one of America’s leading bag and luggage companies and iconic lifestyle brand, and Baddle Pickleball, part of OvareVentures’ outdoor and leisure product portfolio, have teamed up to create a whole new line of pickleball paddles and covers. . In a marriage of style and performance, two colorful prints by Vera Bradley are now available on the Baddle Pro Circuit Pickleball Racquet:

This press release features multimedia. View the full release here:

Vera Bradley partners with Baddle Pickleball on stylish new pickleball paddles and covers. The Hope Blooms Pink pattern is shown here. Available at and (Photo: Business Wire)

The Baddle Pro Circuit pickleball paddle is a medium weight fiberglass paddle with a thicker polymer core. It is approved by the USA Pickleball Association for the tournament.

Available at and, designer Vera Bradley’s pickleball paddles (MSRP: $ 150) and paddle covers (MSRP: $ 30) are part of a limited release and should sell out quickly.

“A passion for pickleball is sweeping the country, and we’re excited to partner with Baddle and OvareGroup to give pickleball players the opportunity to wear their favorite Vera Bradley prints on and off the pitch,” said Stephanie Lawrence, Vice President, Licensing for Vera Bradley.

“Kudos to Vera Bradley for having the foresight to enter the pickleball market. Their partnership with Biddle gives them the first-mover advantage, ”noted Trenton Pfau, president of Venture Portfolio Brands.

“Vera Bradley has made the world brighter with her travel bags, accessories and philanthropic efforts since 1982,” added Jordan Reber, CEO of OvareGroup. “Now they’re making pickleball courts a brighter place. Our hope in partnering with Vera Bradley is to give pickleball players the chance to express a style on the pitch that is as unique as they are.

Pickleball is often called the fastest growing sport in America. According to USA Pickleball, in 2020 the sport grew to 4.2 million players in the United States.

Product photos available here:

About OvareVentures

OvareVentures is a dedicated growth initiative of OvareGroup. OvareVentures builds, acquires and invests in businesses that can benefit from the working synergy of the OvareGroup suite of services. OvareVentures aligns with businesses through direct investment or equity positions to realize business opportunities and increase return on investment. Learn more at

About Baddle Pickleball

Baddle Pickleball is part of the outdoor and leisure product portfolio of OvareVentures, part of the OvareGroup. Baddle was created in the Over-the-Rhine neighborhood of Cincinnati, Ohio, by pickleball players who loved the intense and competitive spirit of the game. They created a state-of-the-art, circuit-approved paddle in new, more dynamic styles. Who’s ready to Baddle?

About Vera Bradley

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of handbags, luggage and other travel items for women, fashion and home accessories and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns and brilliant colors that inspire and connect women like no other brand in the global market.

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Kate Gray, 502-314-9598, [email protected]



SOURCE: Ovare Ventures

Copyright Business Wire 2021.

PUB: 07/10/2021 10:00 am / DISC: 07/10/2021 10:03 am

Copyright Business Wire 2021.



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