Under Peterson’s leadership for nearly 15 years, the boating and fishing industries have reached new heights through significant recruitment, retention and reactivation efforts.
Posted: October 26, 2021 at 7:00 a.m. CDT|Update: 36 minutes ago
ALEXANDRIE, Virginia, October 26, 2021 / PRNewswire / – President and CEO of the Recreational Boating & Fishing Foundation (RBFF) Frank peterson announced that he will step down as President and CEO on December 31, 2021, and will retire on February 28, 2022. Peterson’s retirement comes as the RBFF continues its mission to increase participation in boating and fishing, thereby helping to conserve and restore aquatic natural resources across the United States.
Since joining RBFF as President and CEO in 2007, Peterson has been instrumental in driving the fishing and boating industries to record levels of engagement through innovative recruitment campaigns as well as retention and reactivation efforts at national and state levels.
In 2020, a staggering 55 million Americans fished at least once, the highest number recorded since participation tracking began in 2007. Likewise, the National Marine Manufacturers Association (NMMA), which represents North American manufacturers of pleasure craft, engines and marine accessories, reported more than 310,000 new powerboats were sold in 2020, reaching levels that the boating industry did not have achieved since before the Great Recession of 2008. Both industries continued to report strong levels of engagement throughout 2021 despite the ongoing COVID-19 pandemic and global supply chain obstacles.
âOutdoor activities like fishing and boating improve the quality of life of tens of millions of Americans like few things can, and that’s why the RBFF is so deeply committed to increasing participation in activities that help conserve our most cherished waterways for the enjoyment of future generations, âsaid Peterson. âWorking alongside the RBFF team to help guide the record growth in fishing and boating over the past 15 years has been the highlight of my career, both as a professional and as a hobbyist. outdoors.”
Prior to joining RBFF in 2007, Peterson’s leadership had already produced unprecedented performance for a variety of organizations. He began his career developing and implementing successful business strategies for the marketing and refining segments of Mobil Oil Corporations in the United States. He then founded his own business development services firm, significantly increasing sales for several private sector companies. Peterson came to RBFF directly from Marketing General, where as vice president he exponentially reorganized and developed a large revenue-generating services division.
Despite his impressive track record, Peterson encourages his industry peers and his successor to always look to the future.
âTo sustain the Foundation’s success, we must continue to focus on understanding the information our audiences ask for and the channels they rely on to receive it,â said Peterson. “Water is open to everyone, regardless of race, ethnicity, gender or age. Our ability to meet the needs of our public will serve to support the overall growth and health of our fishing industries. and boating at levels we once thought were unimaginable. “
RBFF is a non-profit organization whose mission is to increase participation in recreational fishing and boating, thereby protecting and restoring the nation’s natural aquatic resources. RBFF’s 60 of 60 effort is working to attract 60 million anglers by the end of 2021. To help recruit, retain and reactivate participants, the RBFF has developed the award-winning Take Me program Fishingâ¢ and Vamos A Pescarâ¢ campaigns to raise awareness about boating, fishing and conservation and educate people about the benefits of participation.
Campaign websites feature how-to videos and an interactive state-by-state map that allows visitors to find local boating and fishing sites, helping boaters and anglers of all ages and experience levels learn. , plan and equip yourself for a successful day on the water.
RBFF also offers its industry players many tools, including a fishing license and boat registration plug-in to connect their customers to the information they need with just one click, as well as an embeddable map. fishing spots and boats to help their customers discover places to fish and boat near them.
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SOURCE Boating and Fishing Foundation
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